Using FB ads for driving traffic

Have you ever considered using Facebook for your affiliate marketing campaigns? Well, if you haven’t yet, you should at least give it some serious thought.

After all, with Facebook’s extensive reach, your campaigns are sure to reach millions of people across the globe in a relatively short period.

The Pros and Cons of Using Facebook ads to generate traffic

Aside from the immense traffic, you can get by using Facebook for your campaigns, and it also allows you to target particular groups of people who are most likely to be interested in your offers.

These factors, combined with its relative ease of use, make Facebook popular and cost-effective tools used by online marketers today.

However, not everyone will agree that Facebook can be used effectively for affiliate marketing.

Some online marketers believe that Facebook is made for building relationships and driving traffic to your sites but not for selling.

The fact that some affiliate marketers do not see good results from their campaigns prompted them to come to this conclusion.

How to Achieve Success with Facebook Ads

To get the most from your ads, here are some useful tips to consider:

Set definite goals. Before getting your ads online, you should know what you are hoping to achieve by doing so.

Do you want to drive more traffic to your site or are you out to generate more sales?

Remember to have a system for tracking and measuring your success so that you can accurately gauge the effectiveness of your ads.

Make use of its micro-targeting capability – it provides a great avenue as Facebook also depicts the user’s hobbies and other interests. You will be able to target specific individuals as per their traits.

Be keen while selecting photos. Your choice of words should be concise. One should consider highlighting features that separate you from your competition, include an effective call-to-action and use high-quality images that provide a nice contrast with Facebook’s blue color scheme.

Consider split-testing your ads. Don’t make the costly mistake of running only a single ad for each of your campaigns.

For all you know, making small changes in the way your ad is written or using a different image can make a huge impact on your click-through rate.

Therefore make multiple versions of your ads and test them against each other for about a day or so to see which one will generate the most clicks.

Swap out your ads. Social ads have a relatively short shelf life so don’t forget to revise them constantly to keep the viewers’ interest alive.

Keep your Facebook Page updated. If you are going to run ads on Facebook, make sure you add fresh content to your page regularly.

And instead of considering clicks as the ultimate objective of your ad, think of it as the beginning of a lasting relationship. After all, by clicking ‘Like’ on your ads, these people are permitting you to communicate with them over and over again.

With Facebook’s decision to allow the use of its news feed for advertising purposes along with the continuous development of new technologies, one can only expect to get more from this social platform in the very near future.

Michelle Purcell

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